H.O Mumbai:

Year : 2016

Brand : Interspace Solutions for Kansai Nerolac

Service Category : Events

Brief: Commemorating the second anniversary of Swacch Bharat Abhiyan, Kansai Nerolac organized a CSR Cyclothon across 40 cities. In every city, one school would be identified and part of the school premises would be painted by Nerolac.
Establish brand presence through this event – Right from arranging the cycles to branding and production.

Objectives:

• To engage with dealers and painters and strengthen the existing brand presence.
• To deliver a dynamic, innovative and agile execution.

Execution:

• Map the route for cyclothon of 3-5kms in every city, based on the schools identified.
• Procure the necessary permissions – Safety, road, traffic police, etc.
• Build a customized brand experience and ensure uniformity across all the branding collaterals and décor elements, pan India.
• Ensure that the water points are replenished and snacks are served to all participants.

Impact:
This event recorded participation from approximately 4000+ individuals pan India. 

Year : 2017 – 2018 – 2019

Brand : Volkswagen @ India Music Summit

Service Category : Experiential Marketing

Brief: Create an experience that would connect motion with music, while integrating technology with the setup and building a unique car display.

Objectives:

• To create a larger-than-life customized brand experience for the audience.
• To create a premium brand experience and leave a memorable impact.

Execution:

• Car display – A musical installation at the venue entrance, where attendees could create music, while walking on the live-sized piano keys.
• Volkstage – An unplugged acoustic stage where guests could join and play music along with the artists.
• Premium lounge – A networking area comprising studio seating, charging workstations, and a café bar.
• Light integrated installation – Where ‘Tiguan’ lit up based on musical beats.

Impact:
Being the official Automobile Partner, Volkswagen wanted to curate a premium experience for its existing, as well as potential customers. This event led to a positive brand visibility and an overall increase in product inquiries.

Year : 2018

Brand : Volkswagen

Service Category : Activation

Brief: Within a span of six months, specially designed canters were to travel across the country in tier 2 and tier 3 cities to create brand association with a test drive activity at all the locations for Volkswagen Ameo. Plan a route map, outline the design collaterals, account for branding elements, and execute the overall event pan India.

Objectives:

• Creating brand visibility and awareness in the market
• Lead generation and increased customer touch points

Execution:

• Designing and fabrication of canters.
• Design and production support at dealership POS.
• Basic set up kits at locations for activity – Pagodas, branding, registration, data collection, manpower.
• Assisting in facilitating the test drive activity at all the locations.
• The canter had a LED display with the brand TVC being played at all times.

Impact:

• 30,000 kms Covered pan India in four months
• 377 cities
• 87 dealerships
• 20,111 Enquiries
• 1500 Test Drives
• 17 Bookings

Year : 2018

Brand : Sterlite Technologies Limited

Service Category : Exhibition Booth

Brief:Sterlite was one of the top exhibitors at the second edition of India Mobile Congress 2018. The leading theme was 5G technology and its use cases. Build a dynamic and interactive stall for Sterlite that would create an impact.

Objectives:

• Leverage technology to display products smartly
• Conceptualize customized solutions to showcase the brand’s innovative offerings
• Create brand opportunities to attract and engage with potential buyers

Execution:

• Creating a customized brand experience.
• Smartly showcasing Stertlite’s top technologies and innovation in offerings in a limited space.
• Facilitating the launch of Sterlite Technologies ‘FTTx MANTRA’ – an end-to-end Fibre-to-the-Point (FTTx)-as-a-service solution.

Impact:
Overall, the stall witnessed approximately 5,000+ footfalls over two days.

Year : 2019

Brand : Asian Paints

Service Category : Training

Brief: Create a fun-filled way for brand sales officers to learn more about the in-house brands. In a one-day training program, create activities that inspire innovation and are agile in nature for participants to better understand the USP of Asian paints products.

Objectives:

• To build engagement amidst the participants and with the brand
• To create an innovative way to learn

Execution:

• Understanding technicalities of the products to build better brand engagement.
• Creating informative training-oriented activities.
• Conceptualizing an entire training program multi-city, pan India.
• Synergizing innovation with a learning-based theme that aligned with the brand’s vision and business goals.

Impact:
~2000pax trained pan India.

Year : 2022

Brand : Hasbro – Peppa Pig for BookMyShow

Service Category : Experiential Marketing

Brief: India’s Largest Family Festival ‘Jio presents Hamleys Wonderland’ was coming to town at the Jio World Garden, BKC – Mumbai. We were to create a customized, fun-filled, and engaging brand experience for the Peppa Pig Play area within a space of 3000+sqft that would stay put for 14 days.

Objectives:

• Understanding the journey of the character – Peppa
• Adapting design elements from the brand’s official content service portal
• Facilitating interactive audience engagement with the brand

Execution:

• Adhering to brand guidelines to create a memorable takeaway experience.
• Ensuring child safety, required us to take a deep-dive into as well as the brand.
• Every element and collateral had a direct brand recall – From building hopping pit, cube pit, maze, to constructing a space for bumper car zone, slide, and soft ball pit.
• Integrating a photo-op area and a merchandizing zone.

Impact:
Brand engagement with 4000+ children (majorly across the age group of 2-9years) across 14 days.

Year : 2021

Brand : Volkswagen Taigun

Service Category : Launch Promotion

Brief: An exclusive preview for Volkswagen Taigun to be held across premium venues in five-star properties, across eight cities, while adhering to the social and safety protocols during the pandemic.

Objectives:

• To showcase implementation of new brand design across leaderships; that would be uniform across cities.
• To deliver a first-hand larger-than-life exclusive preview to the media as well as registered customers.
• To leverage innovation and build hype in India about the new Taigun.

Execution:

• Ensuring that all COVID19 protocols were followed for a safe preview experience.
• Being agile in execution to ensure that all the viewers witness a seamless launch and viewing experience (including media, celebrities, special invitees, and potential customers).
• Branded merchandise as giveaways to commemorate the moment.
• Providing logistical support in transporting the cars to specific locations in a closed container.

Impact:

8 cities | 10k+ footfall | 800+ media in one month

Year : 2021

Brand : Volkswagen

Service Category : Digital Event

Brief: Volkswagen is one of the first players in the auto industry to explore a digital training event. Create a virtual training experience for employees that explained the features of Sarv2.ottam.

Objectives:

• To create an engaging viewing and interactive learning experience.
• To facilitate an online training session while participants attend from the safety of their homes.

Execution:

• Leveraging technology for brand integration in executing a virtual training experience for employees.
• Providing turn-key digital brand solutions:
  • Creating the training video in Chroma.
  • Curating video content and panel discussions.
  • Hosting the entire session live.

Impact:
200+ employees in attendance.

Year : 2020

Brand : Sun Pharma

Service Category : Brand Solutions

Brief: Facilitate a pan India sanitization drive across clinics associated with Sun Pharma.

Objectives:

• To re-establish a safe space for brand representatives while visiting doctors in person.

Execution:

• Proposing relevant brand solutions that built a positive brand image and motivated brand representatives to resume their duties.
• Collaborating with professionals to execute a pan India sanitization drive across clinics.
• Adhering to the social protocols issued during the COVID19 pandemic.

Impact:
Successfully sanitized 2000+ clinics pan India, in 30 days.

Year : 2020

Brand : Marazzo, Mahindra

Service Category : Activations in Residential Welfare Associations (RWA) & Malls

Brief: To create a fun-filled brand experience and engage with families via physical as well as digital activities.

Objectives:

• To reach out to maximum number of families and generate leads
• To build engagement and capture Choose Together Choose Right (CTCR) family moments

Execution:

• Emphasizing on a positive and memorable brand experience
• Conceptualizing a two-day weekend from scratch with customized brand solutions.

Impact:

• 100+ societies, 10000+ participation
• 3.5 lakh+ families reached (Projected target was 1 lac)

Year : 2023

Brand : Volkswagen

Service Category : Experiential Marketing

Brief:To showcase the capabilities of Volkswagen Tiguan through an off-roading experience, Volkswagen
invited its customers, corporate clients as well as the media fraternity and automobile enthusiasts to
witness the ultimate Tiguan Drive Experience across five cities.

Objectives:

• Adhering to the philosophy of ‘No drive is just another drive when you’re in a Volkswagen Tiguan’, demonstrate the expertise of the car.
•  Provide customers to navigate through real-time off-road practice, give them a Volkswagen brand experience with premium hospitality, hands-on car features explanation, and a memorable takeaway from the event.
• To build better brand association via first-hand driving experience.

Execution:

• Coordinating with the Volkswagen dealerships to welcome the guests
• Facilitating seamless registration process
• Facilitating track creation in tandem with drive experts
• Maintenance of the cars pre-during-post event with the help of 3M cleaners
• Collaborating with five-star hotels for premium outdoor F&B catering
• Ensuring uniformity in brand guidelines across all verticals

Impact:
The first weekend, we executed in two cities, and the following weekend, we executed the same
event across three cities.

• Average footfall per city: 140+
• Average drives per city: 100+
• Overall spot bookings: 10